In Inter action, Felipe Andreoli and Menina Veneno exchange places with Botafogo and Atlético-MG fans
Luiz Carlos, from Botafogo and mechanic, and Roberta Coelho, athlete and merchant, will be the protagonists of the action “Real Life Reserve Bank” carried out by Inter Mastercard during the Libertadores final in Buenos Aires.
On Saturday (30th), they will be surprised to receive the best news a fan can have in a championship final: getting a break while someone takes their place.
Instead of working while their favorite team competes in the final, Luiz and Roberta were chosen to swap places with influencers and watch the game with other fans. Inter Mastercard invited the journalist and presenter Felipe Andreoli to take on the role of Botafogo mechanic, and the influencer Menina Veneno to perform the duties of Atlético’s shopkeeper.
Andreolli must “enter the field” to perform Luiz’s duties in the mechanical workshop and Menina Veneno must serve Roberta’s clients and take care of the store. Meanwhile, fans will be able to watch the final in the bars, which are also meeting points for fans, and will be able to maintain the tradition of not missing a single match.
The “Real Life Reserve Bank” action was designed and carried out in collaboration between Inter Mastercard and Talent. Content produced with fans and celebrities will be available on Super App’s social networks.
“Football offers a great opportunity to create a more emotional connection with fans. Our proposal is to combine experiences with a national passion, so that consumers are even closer to our brand,” said Andrea Nocciolini, Marketing Director of Inter Mastercard.
The “Real Life Reserve Bank” is part of the actions “If there is exchange, there is Inter”, carried out in collaboration with Mastercard, which aims to promote an intelligent financial life. Since September, Super App customers can accumulate Loop points and redeem them for football experiences.
Inter Mastercard has taken advantage of the players’ exchange gesture, in which they make a turn with their hands, to reinforce the exchange of points and the offer of exclusive benefits for Inter Loop fans, such as ticket exchanges for football matches, team jerseys and other sports items and guided tours of stadiums.
