Two of the largest stadiums in Brazil have in common an ambitious plan to transform fan participation into business. Reopened in 2014, the Allianz Parkmarried palm treesIt was the first modern stadium in Brazil to close a more than ten-year naming rights agreement. and the Morumbismarried Sao PauloIt was the first of the old stadiums to have a sponsorship name.
Node Machine Talks – Digital Transformation in SportsLet’s learn a little more about how the two stadiums have used digital media to not only captivate fans, but also to capture and generate new business with fans.
The point of union between the two is the agency. End to endwho manages Allianz Parque’s digital media and is responsible for the Allianz Parque sponsorship activation project Bisbrand of mondelezto the Morumbis stadium.
Erich Bettingexecutive director of sports machinewill moderate a discussion discussing how engagement can drive business. The panel will feature Ana Assis, Bis manager at Mondelez; Thais Serra, marketing manager at Allianz Parque; and Reginaldo DinizCEO of End to End.
The chat will cover topics such as brand building, relationships with fans, use of digital platforms and, of course, business generation.
HE Talking machine is another event organized by sports machine. The guest meeting, which will take place in São Paulo (SP), is sponsored by Great Investments, End to end and sports tickets.
Schedule
Check out the full schedule below:
8:30 am: Welcome coffee
09:00 hours: Payment of the Palmeiras Case
9:30 a.m.: Technology and the amateur athlete (Ticket Sports, Asics, Strava and Milk)
10:15 a.m.: Commitment that generates business (End to End, Bis/Morumbis and Allianz Parque)
11:00 a.m.: Closing conference
