This Thursday (11/28), the luxury jewelry brand Isabel Oliveira, with more than 30 years of operation in Brazil and the United States, as well as Middle Eastern countries, arrived in Brasilia to present its sophisticated jewelry to its clients.
With public relations from the Mithi agency, the brand brought the guests together to enjoy an intimate cocktail in a mansion in Lago Sul. The idea of the event was to provide a pleasant evening, while those present chose their favorite pieces.
“We prioritize this event format so that people can learn about our jewelry and the history of our brand. Once they know our pieces, they soon become our customers,” reveals Cris Oliveira, creative director of the brand.
Regarding the organization of the event, Bruno de Luca tells the column about the importance of providing connections between brands and clients.
“The Isabel Oliveira brand does not have a store in Brasilia. So, it is necessary that there be a bridge that favors meetings in the correct way, seeking to connect brands with an assertive target audience,” he highlights.
History of Isabel Oliveira Jewelry
In fact, launch meetings generate moments of intimacy between clients and those responsible for the brand. On the occasion, guests were able to learn about the successful career of Isabel Oliveira Joalheria from the perspective of Cris Oliveira, creative director and daughter of the brand’s founder.
According to her, the triumph of the family business began with the story of struggle and work of her mother, Isabel Oliveira.
“Usually we see that great jewelry brands come from a long family history. Our case is a little different, my mother started it 30 years ago, after buying a piece of jewelry and reselling it, as a very small business,” says Cris Oliveira.
With the brand a little more structured, the creative director remembers that her brother, Eduardo Oliveira, realized that it was possible to expand and do something totally different from what they had already seen in the jewelry market.
“My brother has always been very interested in technology, he always really liked the production part. With this experience, we set up our own factory and, today, we control the entire operation. From production and sale to the final consumer,” he details.
Presentation cocktail
Amidst the jewelry and conversations, delicious delicacies prepared by the Sweet Cake buffet were also served. Guests were able to enjoy a charcuterie table with a variety of cheeses, cold cuts and salads.
To sweeten the event, there were dessert options such as strawberry and grape surprise, chocolate mousse and a delicious banoffee, as well as other sweets.
See the highlights From the Zero 61 Produções video event:
See who was present at the event, through the eyes of Luh Fiuza:
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