Nice appeared in the SBT with Julio Casares, president of São Paulo, and since then rumors began to circulate behind the scenes at the station about a partnership between the Abravanel family and the former Grand Chief of Globe.
The director appeared at the channel’s studios in Osasco, in Greater São Paulo, and was received by Fernando Fischer, right-hand man of Daniela Beyruti, president of the conglomerate.
The possible union between SBT and Boninho gained even more strength due to the board’s interest in hiring Ana Furtado for the command of Come heremagazine designated as a replacement for come more in 2025.
Boninho and Casares joined forces to create a new content production company, with the aim of launching it at the beginning of next year. The information comes from journalist Flávio Ricco, from R7.
Boninho can take over SBT’s mornings
With the idea of reducing costs, but without losing quality, Boninho took the ace up SBT’s sleeve to continue with a morning magazine, but leave it under the responsibility of an independent production company.
The former head of Big Brother Brazil ruled out his retirement in the statement he made about his departure from the Marinho family station.
At a recent event, he joked that he would hand out resumes and offer his services to media professionals.
Written by
Paulo Carvalho has been following the world of television since 2009. A broadcaster by training and journalist by profession, he has been writing for websites for five years. He is at RD1 as a reporter and specializes in TV Audiences and open TV. He can be found on social media at @pcsilvaTV or by email. [email protected].
