HE TNT Sports renewed the title sponsorship partnership with Betnacional for coverage of Paulistão Masculino, Paulistão Femenino and Paulistão U20 in 2025.
The sports brand of Warner Bros. Discovery For the fourth consecutive season, it will feature advertisements from the sports betting platform, expanding the investment made in previous years.
The professional competitions will be broadcast on the Max streaming platform. The TNT channel will present the men’s matches, as well as the youth category tournament, and Space will present the women’s matches.
João Studart, CEO of the NSX Group, affirms that the fourth season with TNT Sports “reinforces Betnacional’s commitment to being alongside the most important sports competitions in the country, providing attractive experiences and connecting fans even more with sport”.
TNT launches a plan to personalize a million-dollar partnership with a betting house
TNT Sports will offer personalized packages according to the sector of the associated brand, covering strategic formats. The exclusive quota for the betting segment, something unusual in the market, is the first that the company closes for the next season.
It is worth remembering that this season, in addition to Betnacional, the Paulistão broadcast also featured the Bis, Fisk and Shopee brands. By 2025, TNT will bring 28 matches from Paulistão to Max and the TNT channel.
There will be 13 matches with exclusive broadcast, covering at least two great classics of the first phase, with in-person coverage, behind the scenes, pre- and post-game programming live and directly on the field.
TNT Sports also has the rights to Paulistão Feminino and presents the matches on Max and Space; and Paulistão Sub-20, broadcast on TNT.
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Paulo Carvalho has been following the world of television since 2009. A broadcaster by training and journalist by profession, he has been writing for websites for five years. He is at RD1 as a reporter and specializes in TV Audiences and open TV. He can be found on social media at @pcsilvaTV or by email. [email protected].
