Under Armor has positive results in the third quarter and forecasts for 2025

Under Armor beat earnings estimates for the second quarter of 2025 and raised its guidance for the remainder of the next fiscal year. The positive surprise caused the company’s shares to skyrocket last Thursday (7).

Total revenue for the second quarter of 2025 fell 11% year over year to $1.4 billion. Even with the decline, results exceeded the company’s forecasts.

The publication of the brand’s results, through an earnings report, caused Under Armor shares to rise more than 27%, something that, according to Sportico, represents the company’s second best day since its IPO almost 20 years ago, in 2005.

According to the report, the operating loss for 2025 will be between $176 million and $196 million, a better result than the previous expectation of $220 million to $240 million. Operating profit should also be higher, reaching between $165 million and $185 million (previous expectations were $140 million to $160 million).

It’s important to remember that founder Kevin Plank returned to Under Armor as CEO earlier this year, after several negative quarterly results. As detailed SportsPro MediaIts return caused positive impacts, through inventory reduction strategies and cost-saving measures.

“Our performance in the second quarter of fiscal 2025 demonstrates that our strategy to rebuild the Under Armor brand and establish a more premium position in the market is gaining momentum,” said Kevin Plank.

“With better-than-expected results, we are pleased to increase our full-year profitability prospects and, at the same time, increase marketing investments to expand our brand,” he added.