Experts: Challenges facing parties’ use of artificial intelligence in the elections

University experts and professors stressed that “political parties are expected to seek to use artificial intelligence in the 2026 elections in order to make their electoral campaigns successful and the voters. However, it is expected to face obstacles and challenges related to their depth on the organizational aspect, as long as it has not yet developed its necessary equipment to engage in these workshops.

These experts and university professors, who participated in a round table organized by the “Ali Ya’ah Foundation”, on Thursday evening, on the topic of “the use of artificial intelligence in political work … opportunities and challenges”, called on Moroccan parties to “develop their technological structure by the upcoming entitlements, taking care to use it within the framework of what is allowed by transparency and political ethics.”

Muhammad Nabil Benabdallah, Secretary -General of the Progress and Socialism Party, at the beginning, did not hide the party’s desire to invest various means that relate to artificial intelligence in the future, as he said: “Artificial intelligence is an essential part of what is happening, and we loved or hated us, we must be present at the level of battle.”

He also stressed “the importance of the party to have a perception on the topic of artificial intelligence, given that the political parties today have a void or a deadly delay in keeping pace with this reality”, hinting regarding foreign interference in this framework that “Morocco is followed by everything that happens, and thank God is leaf Others.

On the other hand, he also asked, “If these means related to artificial intelligence will open the door to controlling everything and the emergence of an extreme right -wing tendency that may be a fatal for democratic practice, from abroad, claiming to protect this democracy?”, Stressing the need for “a comprehensive and approach and approach to the state on this issue.”

Challenges in front of the parties

Hatem Bamhaoud, a university professor and a specialist in the field of artificial intelligence, said that “this type of intelligence has been implemented into a number of fields, especially health, education and electronic marketing, along with the political field as well, to be the question posed in this regard is whether the political parties will use the artificial or the obstetric artificial?”.

When talking about the opportunities that virtual intelligence is supposed to provide in favor of political action, Bamhaud stated that among them “the ability to analyze huge amounts of data that will enable the voters to target messages and control their interactions individually; In order to raise moral questions on the second side, especially with regard to it, the possibility of manipulating public opinion and falling into the maze of misleading and spreading false news.

He added: “The use of these modern means of political parties in Morocco in the electoral contexts will raise major problems, as these parties are“ first required to modernize their technological infrastructure, where we know the extent of humility of the digital capabilities of the latter; This draws to the need for these parties to engage in the principle of continuity, by integrating specialists in this virtual intelligence within their organizational structure.

Election and ethics question

Omar Bennash, an academic specializing in sociology and anthropology, presented a question about “the expected measure of the Moroccan political parties for the 2026 elections, and will openness to artificial intelligence be present or not? And whether dealing with this electoral station will be in the traditional common form? ”

Beniash stated that this type of intelligence “could constitute an introduction to the engineering of the public by political parties; The competitors in the 2026 elections will not be immune to the use of this new means, whether legally or in an unethical framework.

The academic specializing in sociology and anthropology also warned that “this method can kill symbolically public figures in the event of their use in an unethical or illegal way”, evoking the importance of “proposing laws to reduce and prevent abuses of artificial intelligence.”

The same intervention warned that “this discussion opens the door to ask whether the parties have specialized technical frameworks and are well formed in artificial intelligence and their algorithms, as long as the matter requires the establishment of party structures for this part and integrating them into the official structures of the parties later.”

The same speaker also returned to drawing attention to the fact that “among the challenges that will be presented, the parties during the 2026 electoral entitlements are how political parties will be able to maintain the security of their data from piracy, in light of the risks included in the digital world.”