Launching the first Moroccan -made vegetable milk

The agricultural cooperative, “Kobak-Joudeh”, the leader in the production and manufacture of milk products and its derivatives, launched. The first vegetarian milk is 100 percent MoroccanUnder the name “Nabatlé”, it was developed and produced locally in the hands of Moroccan experts, making a qualitative shift in the Kingdom’s health food market.

The launch comes “Plant” milk In line with the increasing awareness of the importance of healthy food, it is characterized by its natural composition extracted from carefully selected seeds and plants, while providing a high nutritional value, as it is a source rich in vitamins and essential minerals, in addition to being free of “cholesterol”, “gluten” and “lactose”, as well as from preservatives and added sugars, knowing that it is also low calories.

The proposition of the new vegetable milk reflects the commitment of the agricultural cooperative “Cobac- Jouda” to develop the local industry and enhance the quality of Moroccan products in the global markets, as it was keen to be “plant” milk within the reach of all Moroccans, as it is a healthy and nutritious alternative at a competitive price less than the average market prices.

“Cobac-Gouda” was involved in A wide and innovative communication campaign To introduce consumers to the benefits of vegetable milk and its multiple uses, while correcting the misconceptions around it, considering that “plant” milk is a new model for the Moroccan industry, as it embodies the commitment of the agricultural cooperative to sustainability and social responsibility, by developing environmentally friendly products.

It is noteworthy that the “Copak” cooperative was established in 1987 as a gathering of 39 Moroccan farmers, and today it has become the largest Moroccan agricultural cooperative, and one of the main actors in the food industries sector at the level of the African continent; After 38 years, she managed to collect more than 24 thousand farmers, and saved more than 12 thousand direct job opportunities, as well as thousands of indirect jobs.

“Copak-quality” is active in four main sectors, which are citrus, vegetables, dairy products and their derivatives, meat and animal products; It is also the first product of milk in Morocco and one of the largest citrus sources, while its products are marketed under three major brands (Jaouda, Jayda, Copag Delight).

The major cooperative supports other local cooperative companies, and it transmits its expertise to African countries through guidance and training programs, and is committed to protecting the environment and rationalizing water consumption, as a realization of the challenges of climate change, according to the principles of social responsibility.