In recent years, the segment of trucks has sparked growing interest among Brazilian consumers. These light commercial vehicles are increasingly consolidated in the local market, increasing their share from 9.8% in 2019 to 11.2% in 2024, accumulating the period from January to October. This growth is symbolized by the Fiat Strada, current sales leader in Brazil.
With the increase in demand, it is important to observe which models stand out in this highly competitive segment. Below are the main truck models that are leading sales in the country this year.
What is the best-selling truck in Brazil?
The Fiat Strada continues to be the best-selling truck in Brazil, with a total of 116,090 registered units. This truck is offered in seven different versions, varying in power from a 107 HP 1.3 engine in its basic versions, to a 130 HP 1.0 turbo engine in the most sophisticated options. Prices vary between R$ 105,990 and R$ 141,990.
Other notable trucks on the market
- Fiat Toro: With 44,762 units sold, the Toro is an intermediate truck that leads its category. Offered in five versions, with gasoline and diesel engines, prices vary between R$ 151,990 and R$ 219,990.
- Volkswagen Saveiro: Close to second place, Saveiro sold 44,658 units. It has a 1.6 L EA211 engine with 116 HP and its market price ranges between R$ 117,990 and R$ 122,990.
- Toyota Hilux: Dominant among midsize pickup trucks, the Hilux sold 41,623 units. Available in versions with a 2.8-liter diesel engine, prices range between R$ 223,490 and R$ 371,390.
- Ford Ranger: With 24,940 units, the Ranger is presented in versions equipped with 2.0 or 3.0 V6 engines and sells between R$ 219,990 and R$ 475,000.
Why did pickup trucks gain popularity in Brazil?
Pickups have been conquering more consumers due to their versatility, robustness and loading capacity. These vehicles are ideal for meeting both urban and rural demand, providing a balance between efficiency and performance. With the inclusion of advanced technology and comforts typical of passenger cars, vans have become an attractive option for different consumer profiles.
Future prospects for the van segment
The future of the pickup truck segment in Brazil seems promising. New models and technologies, such as more efficient engines and innovative designs, are expected to continue driving sales. With increasing urbanization and the daily needs of consumers, the continuous adaptation of pickup trucks to new market demands can ensure their prominent place in the automotive sector.
